THE FIELD GUIDE · BLOG

Marketing insights
for indie founders.

Practical guides, channel deep-dives, and growth tactics — written for solo founders who are figuring it out as they go.

Issue 03
May 10, 2026
5 min read
growthdistributionfirst usersindie hacker

Get Your First 100 Users Without Paid Ads

Paid ads are a trap for early-stage founders. Here's the scrappy, zero-budget playbook that actually works — from Show HN to cold DMs to niche communities.

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Issue 06
April 28, 2026
4 min read
distributionindie hackerproduct-market fitgrowth

Why Most Indie Products Fail at Marketing

It's rarely the product. It's almost always the distribution. Here's what separates indie founders who get traction from those who build in silence.

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